| ABOUT

THE KNOWLEDGE

The Interior Design MBA Book

OVER 400 PAGES...FREE!

For over 20 years, David Shepherd engaged with 1,000s of interior designers to teach them the same business principles he was teaching at top US business schools, like the University of Texas at Austin.

Your Business is Complex

One thing David discovered is that interior design is one of the most complex businesses on earth to run, yet designers seldom receive a serious business education. David created learning methods to simplify the essential skills you need.

You Cannot Abdicate Ownership

As the principal or CEO of a large or small firm, you cannot put your head in the sand when it comes to running the business side of things. That's why David makes it simple and even fun to understand!

Some of What You'll Learn...

MEET DAVID

DAVID SHEPHERD - UNIVERSITY FACULTY, AND INTERIOR DESIGN BUSINESS EXPERT

For much of his life, David has taught strategic planning at major universities, including the University of Texas at Austin. At the same time, he often consulted for small businesses in many different fields. He soon recognized that a great strategy was the most essential feature of successful small businesses, but the popular tools were designed for giant companies.

As a result, he spent years developing the ultimate strategic planning framework for small business, the ActionMap. Since 2004, he has used that tool exclusively for interior design firms, large and small.

4300

CONFERENCE ATTENDEES

460

COACHING GROUP MEMBERS

130

CONSULTING CLIENTS

GET THE BOOK FREE!

A TWO-STEP PROCESS

By giving you a FREE COPY of the Interior Design MBA book, you will be provided with scores of valuable tools to use in building your best business. That's the first step—knowledge. But knowledge without coordinated application, and the ability to prioritize, is useless. What is essential, is a clear and compelling strategy that helps you choose the buinsess activities you will master, and those you will simply have to leave behind.

That's Step Two, and it's called building an ActionMap, a visual guide to the business model that will make you irresistible to your ideal clients. To build an ActionMap in just six weeks, be sure to join a private coaching group soon and let David walk you through the entire ActionMaps Framework, and prove beyond any doubt why "strategy is destiny!"

LEARN MORE ABOUT ACTIONMAPS

KNOWLEDGE

You should know that the Business of Design Book is not just a regular business book. In many ways, it takes an irreverent and even skeptical view of what you've been told you have to do to run your business.

Based on over 20 years of experience with 100s of design firms, David Shepherd cuts through the legal and accounting jargon and puts YOU in charge of YOUR business!

STRATEGY

Have you ever really thought about what a great strategy is? Many people will say a plan or a mission...but it is neither of those. A great strategy requires that you CHOOSE what skills to master, such that you become irresistible to the type of ideal client who will help you achieve your highest financial goals. My six-week ActionMaps Coaching Group has been perfected for interior designers, whether sole practitioners or CEOs of major firms.

OUR TEAM

OLIVIA WILLIAMS

Owner

Olivia, the heart and soul of our team, is not just the owner but the visionary behind our shared dreams. Passionate about business and life, she finds joy in turning ideas into reality. Outside the boardroom, you'll catch her experimenting with new recipes, exploring the world of art, and chasing sunsets.

Olivia's competence:
▫ Setting strategic directions,
▫ Making key decisions for business development
▫ 1-1 coaching

LIAM SMITH

CEO

Liam, the captain of our ship, serves as our CEO, steering us toward success. Known for his strategic mind and love for challenges, Liam believes in fostering a positive work environment. Off-duty, he's a fitness enthusiast and adventure seeker, scaling mountains and conquering new horizons.

Liam's competence:
▫ Implementing the company's strategy
▫ Managing the team
▫ Ensuring efficient business operations

EMMA DAVIS

Certified coach

Meet Emma, our certified coach with a knack for unraveling the potential in others. Beyond coaching, she's an avid bookworm, forever lost in the realms of literature. Emma believes in the power of self-discovery, and when not coaching, you'll find her sipping tea and pondering the wonders of life.

Emma's competence:
▫ Providing coaching services
▫ Designing individual programs
▫ Ensuring the quality of coaching sessions

NOAH TAYLOR

Certified coach

Noah, our certified coach, combines wisdom with empathy to guide individuals on their unique journeys. Outside the coaching realm, he's a nature lover, finding solace in the great outdoors. Whether it's hiking trails or simply enjoying a quiet day by the river, Noah believes in the healing power of nature.

Taylor's competence:
▫ Tailoring leadership coaching
▫ Creating team development programs for enhanced professional growth

BUSINESS SOLUTIONS FOR YOU

The Knowledge

Marketing, Sales, Finances, and Business Systems topics
And, yes, it's FREE!

GET THE BOOK

The Strategy

Six-week Program to design a winning strategy
Extensive case studies of the top practices
Unlimited Q&A with David

LEARN MORE

Business 1:1 Coaching

Bi-weekly sessions with David
Financial, overhead, sales, hiring, and goals
(If available)