| ABOUT
TALENT IS NOT ENOUGH
HERE'S THE REST OF THE STORY...
Every statistic, quote, case study or promise you've seen from us comes from one place, the Interior Design MBA book. Inside, you'll get the full story and hundreds of others drawn from over 20 years of David Shepherd's work with 1,000s of interior designers to teach them the same business principles he was teaching at top US business schools, like the University of Texas at Austin.
Your Business is Complex
One thing David discovered is that interior design is one of the most complex businesses on earth to run, yet designers seldom receive a serious business education. David created learning methods to simplify the essential skills you need.
You Cannot Abdicate Ownership
As the principal or CEO of a large or small firm, you cannot put your head in the sand when it comes to running the business side of things. That's why David makes it simple and even fun to understand! Yes, the book is 400-pages long, but you'll enjoy reading it, taking notes, and reading it time and again.
Some of What You'll Learn...
MEET DAVID
DAVID SHEPHERD - UNIVERSITY FACULTY, AND INTERIOR DESIGN BUSINESS EXPERT
For much of his life, David has taught strategic planning at major universities, including the University of Texas at Austin. At the same time, he often consulted for small businesses in many different fields. He soon recognized that a great strategy was the most essential feature of successful small businesses, but the popular tools were designed for giant companies.
As a result, he spent years developing the ultimate strategic planning framework for small business, the ActionMap. Since 2004, he has used that tool exclusively for interior design firms, large and small.
YOU'LL GET HELP ALONG THE WAY
Simply by claiming your IDMBA Book, you'll automatically be given online access to a Private Library on David's website at www.interiordesignmba.com.
Through weekly emails, David will provide additional insights about every chapter of the book, inspiring you to dig deep grooves around your new business skills.
There will also be some surprises along the way, including resources
that once sold for more than $3,000!
KNOWLEDGE
You should know that the Business of Design Book is not just a regular business book. In many ways, it takes an irreverent and even skeptical view of what you've been told you have to do to run your business.
Based on over 20 years of experience with 100s of design firms, David Shepherd cuts through the legal and accounting jargon and puts YOU in charge of YOUR business!
DEEP INSIGHTS
Getting your copy of the Interior Design MBA book is just the beginning.
For weeks afterward, David will provide additional insights and resources on each individual topic, helping you to challenge your existing ways of doing business in favor of new, proven ones.
There will also be a series of surprises along the way, such as entire video programs!
"If I'd found this information 10 years ago, I'd already
have my villa in the south of France!"
—Kathryn Long, Interior Designer
What's the Catch?
Sound too good to be true? Twenty-plus years of incredible business skills from an industry expert...all free of charge?
Well, there is no catch. It's simply David's way (as he enters retirement) of giving back to the people and profession that meant so much to him for all that time.
GET THE FREE BOOK!
