From a color-blind guy who only sees "beauty" on your bottom line.
I've Been Inside 400 Interior Design Firms. The Profitable Ones All Do One Thing Differently*
*And it has nothing to do with design.
Every one of these symptoms has the same root cause...
It's not your talent. It's not the economy. It's not your clients.
It's your pricing strategy
Or more accurately, the lack of one that works.
That's exactly what this course fixes. Fast.
Six Videos. One Outcome.
Price with confidence and finally earn what you deserve!
Lesson 1 - Pricing Fundamentals
Value is not your talent, your track record, or your awards. Value is what's going on in the mind of the client and there are ways to easily shift their perceived value of YOU! (36 minute video plus bonus Excel pricing tool.)
Lesson 2 - Your Business Model
Here, you'll discover what business you're really in, and it may not be the one you think. Potential clients will make a quick judgment of your work and results based on little more than how you price. (41 minute video.)
Lesson 3 - Getting to "Yes!"
When positioned properly, strategic pricing will not only provide an immediate jolt to your bottom line, but will help your clients to say, "Yes" to working with you. This will include turning your Letter of Agreement from a legal document to a marketing tool with powerful results. (37 minute video.)
Lesson 4 - From Pricing to Cash Flow
Cash truly is king. You can't make payroll or pay yourself in "profits," which are very different from "cash." Here, you'll learn why profitable projects can still threaten your survival, and how to use various billing methods, retainers, and deposits to provide your cash safety net. (29 minute video.)
Lesson 5 - From Pricing to Marketing
Rather than turn squeamish when talking about your pricing, you should feel proud and anxious to blast it out to ideal prospects who will see that it separates you from the pack. Here, we'll look at one designer who left almost half-a-million dollars on the table over 10 years due to pricing. (32 minute video.)
Lesson 6 - From Average to Premium
Often, it is simply human emotions, like the fear of rejection, that prevent us from asking for what we know we deserve. Here, you'll learn how even small changes can compound to financial security over time, and gain the self-worth you need to support your talent. (27 minute video.)
"Now I can do $1 million without breaking a sweat!"
"Getting pricing right was key to letting me gross $1 million a year without breaking a sweat!"
—Interior Designer
Scottsdale, AZ
"I actually see a path to financial security"
"I was living a month-to-month life, waiting for that next client check to come in. This course showed me how to start putting some money away for the future!"
—Interior Designer
Dallas, TX
"I was in such a slump..."
"This Program takes you to the next level. It was life-changing."
—Interior Designer
Friendswood, TX
$395
What others paid: $395
What you pay right now: $79
$79
A 30-day, 100% Money-back Guarantee!
If this course doesn't change how you price, email me within 30 days for a full refund. No questions asked.
You Can Begin Applying These Strategies Today!
After purchase, you'll receive immediate access to all 6 lessons. Start watching now,
implement tomorrow, see results on your next job.
Meet Your Instructor - David Shepherd University Professor, Design Business Expert
✅ 27 years in academia
✅ 24 years consulting for interior designers
✅ More than 4,300 interior designers have attended his live events;
✅ More than 400 design firm principals have joined his coaching networks
✅ Creator of the Interior Design MBA Video Program
