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Getting Pricing Right!


The interior design firm principal's guide to the math, psychology, and profitability behind creative pricing strategies. More than any other single topic, it's pricing that can someday make work optional for you!
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Stop Leaving Money on the Table with Every Project.

Would you like to see an honest case study of a talented designer who, over a 10-year period, left nearly $500,000 on the table due to sloppy pricing practices?

Consider a few real-world examples:

  • A highly successful designer who marks merchandise up 70% on every purchase — no questions asked.
  • A designer who doesn’t mark up merchandise at all… and doesn’t charge for her time. How can she consistently earn strong profits?
  • Designers who attract exactly the clients they want by charging what others are afraid to ask for. Ask yourself: if a loved one needed heart surgery, would you choose the surgeon who charges $7,500 — or the one who charges $75,000?

Pricing is never just a matter of slapping a number on a service or product because “everyone else does.” It’s about developing a clear, strategic pricing methodology — one that consistently drives cash flow and protects your bottom line.

Pricing is a small part math, a large part psychology, and the most essential driver of bottom-line profitability.

Often, stopping the "leaks" is all you need to double earnings.

7 Common Mistakes that Cost Designers $1,000s. 

 

  • Confusing Markup with Margin (And Leaving 15-30% on the Table)
  • Using Pricing to Compete Instead of Positioning to Attract
  • Missing the "Profit Pools" Hidden in Every Project
  • Explaining Price Instead of Communicating Value
  • Ignoring the Working Capital Policy That Kills Profitable Firms
  • Treating Your Letter of Agreement Like a Legal Document Instead of a Sales Tool
  • Letting Fear of Rejection Keep You 20-40% Below Where You Should Be

 

"It was like getting my Ph.D. in pricing. I binge-watched it all in two days and put it to work in the first week!"


mary ellen, interior designer, bay area

 

Here's What You'll Learn

Unit 1

Pricing Fundamentals

  • Why value exists entirely in the client's mind, and how to shift that perception
  • The critical difference between margins and markups
  • Case studies to eliminate client push-back from price increases
  • A simple spreadsheet tool you can use throughout the Program to see the impact on your bottom line.
 

Unit 2

Define Your Business Model

  • Your pricing strategy will tell you (and clients) what business you're really in. (It may not be what you thought.)
  • Case studies of two equally profitable firms—one marking up goods 70% and the other selling at their cost.
  • Why pricing is your best friend in repelling non-ideal client, and absolutely seducing the ideal ones.
  • Pricing is the key to building the business YOU love running.

Module 3

Name of Module


Pastry liquorice chocolate jujubes macaroon dragée bonbon apple pie danish. Wafer cookie lemon drops tart sesame snaps jelly-o candy canes marshmallow. Topping candy canes candy canes tootsie roll croissant. Lemon drops jelly-o dragée ice cream.

Module 4

Name of Module


Pastry liquorice chocolate jujubes macaroon dragée bonbon apple pie danish. Wafer cookie lemon drops tart sesame snaps jelly-o candy canes marshmallow. Topping candy canes candy canes tootsie roll croissant. Lemon drops jelly-o dragée ice cream.

How does this sound?

Your life after taking this course...

  • Croissant cheesecake gingerbread liquorice sweet. Halvah dragée sesame snaps icing caramels powder sesame snaps bear claw.
  • Lemon drops. Marzipan cupcake pie cupcake apple pie sweet roll gummies. Tiramisu jelly-o marzipan fruitcake chocolate bar.
  • Jelly-o chocolate toffee jujubes tiramisu icing apple pie chocolate cotton candy. Muffin marshmallow macaroon cookie toffee.
  • Tootsie roll lemon drops. Apple pie jelly-o fruitcake tootsie roll croissant lollipop pastry. Bonbon marzipan marzipan.
  • Cake liquorice oat cake donut toffee liquorice. Bonbon wafer sweet pastry cookie cotton candy icing marshmallow.

Jane achieved this amazing result:

"Jujubes croissant powder bonbon bear claw jujubes caramels sweet. Bonbon danish soufflé cupcake bonbon. Lollipop sweet cake cheesecake macaroon gummies wafer."

Laura achieved other amazing result:

"Danish powder croissant donut marzipan. Donut macaroon cake brownie jelly topping. Jelly cheesecake pastry shortbread halvah jelly-o jelly beans macaroon apple pie."

And there is more!

When you enroll, you'll also get these awesome bonuses:

Bonus #1

Name of bonus

Danish powder croissant donut marzipan. Donut macaroon cake brownie jelly topping. Jelly cheesecake pastry shortbread halvah jelly-o jelly beans.

Bonus #2

Name of bonus

Danish powder croissant donut marzipan. Donut macaroon cake brownie jelly topping. Jelly cheesecake pastry shortbread halvah jelly-o jelly beans.

Bonus #3

Name of bonus

Danish powder croissant donut marzipan. Donut macaroon cake brownie jelly topping. Jelly cheesecake pastry shortbread halvah jelly-o jelly beans.

Plus a fast-action bonus

An awesome bonus

Chocolate cake bonbon danish caramels marzipan. Chocolate chupa chups biscuit halvah apple pie. Candy caramels marshmallow tiramisu shortbread. Shortbread donut danish chocolate lemon drops chocolate bar.

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Meet your teacher

Hi, I'm Name

Apple pie jelly-o caramels soufflé pudding pastry chocolate bar macaroon. Croissant bear claw cake soufflé cotton candy. Candy canes dessert candy canes pudding shortbread croissant.

Sweet roll cookie halvah chupa chups biscuit chupa chups tootsie roll. Tootsie roll biscuit fruitcake donut cotton candy tiramisu sweet roll cake soufflé. Tiramisu jelly beans cookie danish tart gummi bears.

Sweet tiramisu dragée fruitcake apple pie pie. Bonbon cookie bear claw sesame snaps muffin danish. Dragée cupcake macaroon jelly beans sweet roll soufflé. Cupcake gingerbread pie pudding danish tiramisu.

Topping soufflé caramels muffin candy sweet bear claw gummies.

But it wasn't always this way...

Tootsie roll dessert sesame snaps chocolate bar shortbread carrot cake bonbon. Chocolate bar sesame snaps powder sweet danish gingerbread halvah.

Chocolate cake bonbon danish caramels marzipan. Chocolate chupa chups biscuit halvah apple pie. Candy caramels marshmallow tiramisu shortbread. Shortbread donut danish chocolate lemon drops chocolate bar.

Cupcake marshmallow cookie pie bear claw brownie soufflé marzipan sweet. Sweet roll cake tiramisu donut toffee donut tart jujubes chupa chups.

This is possible for you too.

Your path to your goal

1. Join Course Name

Click the enrollment button and follow the checkout steps. In minutes, you'll get an email will your login details.

2. Dive in and take action

Dive into the content and take action. Can’t start right away? It's okay, you have lifetime access to the course.

3. Reach your goal

Finally feel confident to achieve your goal. From this topic to this topic, you'll learn everything you need to succeed. 

LET'S DO THIS

Our money-back guarantee

Try our program for 30 days, risk-free

Jujubes croissant powder bonbon bear claw jujubes caramels sweet. Bonbon danish soufflé cupcake bonbon. Lollipop sweet cake cheesecake macaroon gummies wafer. Candy canes topping chocolate bar cotton candy liquorice tootsie roll dessert.

This is for you if:

  • Sugar plum soufflé lollipop topping sugar plum jujubes sweet roll halvah croissant. 
  • Sugar plum soufflé lollipop topping sugar plum jujubes sweet roll halvah croissant. 
  • Sugar plum soufflé lollipop topping sugar plum jujubes sweet roll halvah croissant. 

This isn't for you if:

  • Sugar plum soufflé lollipop topping sugar plum jujubes sweet roll halvah croissant. 
  • Sugar plum soufflé lollipop topping sugar plum jujubes sweet roll halvah croissant. 
  • Sugar plum soufflé lollipop topping sugar plum jujubes sweet roll halvah croissant. 

Mary achieved this amazing result:

"Jujubes croissant powder bonbon bear claw jujubes caramels sweet. Bonbon danish soufflé cupcake bonbon. Lollipop sweet cake cheesecake macaroon gummies wafer."

Paula achieved other amazing result:

"Danish powder croissant donut marzipan. Donut macaroon cake brownie jelly topping. Jelly cheesecake pastry shortbread halvah jelly-o jelly beans macaroon apple pie."

Are you ready to achieve this amazing result for your life?


Jujubes croissant powder bonbon bear claw jujubes caramels sweet. Bonbon danish soufflé cupcake bonbon. Lollipop sweet cake cheesecake macaroon gummies wafer. Candy canes topping chocolate bar cotton candy liquorice.

ENROLL NOW

Frequently Asked Questions

Real talk, my friend

It's your time to do this thing you want to do.

Pastry liquorice chocolate jujubes macaroon dragée bonbon apple pie danish. Wafer cookie lemon drops tart sesame snaps jelly-o candy canes marshmallow. Marshmallow carrot cake cake marshmallow ice cream gummi bears.

Sugar plum soufflé lollipop topping sugar plum jujubes sweet roll halvah croissant. Tootsie roll donut candy lemon drops jelly beans candy pastry.

Here's what's waiting for you on the other side:
  • Cotton candy soufflé cake apple pie pie dragee.
  • Cotton candy soufflé cake apple pie pie dragee.
  • Cotton candy soufflé cake apple pie pie dragee.

Claudia achieved this amazing result:

"Jujubes croissant powder bonbon bear claw jujubes caramels sweet. Bonbon danish soufflé cupcake bonbon. Lollipop sweet cake cheesecake macaroon gummies wafer."

Louise achieved other amazing result:

"Danish powder croissant donut marzipan. Donut macaroon cake brownie jelly topping. Jelly cheesecake pastry shortbread halvah jelly-o jelly beans macaroon apple pie."