| FOR INTERIOR DESIGNERS
STRATEGY IS DESTINY
A STRATEGY UNIQUE TO YOU!
The ActionMap strategic planning framework was developed by university professor and interior design business expert, David Shepherd. It was developed specifically because David realized interior design is among the most complex of all businesses to run, yet its practitioners often don't have their MBAs.
You have what it takes
Despite this, David realized that much of what accountants, lawyers, and other so-called experts tell designers they have to do is both confusing and unnecessary.
A strategy simplifies everything
There are only a few critical tasks and activities that you need to master, and on which you need to spend almost all of your time. Unfortunately, lacking a clear and compelling strategy, chaos and complexity will win the day and force you to spend your time not on the critical few, but on the trivial many.
You cannot nibble away at the edges of complexity, you must blow it away! And the only want to simplify, streamline, and build a consistently profitable practice is through a strategy like those developed through the ActionMaps process.
You'll never have to worry about anyone copying your strategy, even after they see your success because a strategy is unique to you. And no one else can be you!
SIGNS OF A LACK OF STRATEGY
Complexity
Marketing, sales, procurement, resale, pricing, projects... Problems can mount and complexity kills profits. (And enthusiasm!)
It Was Supposed to be Fun
You got into design to design, but how much time are you spending on the high-value creative tasks, vs. dealing with problems?
No Differentiation
If you don't know why ideal customers will choose you, pay you more, and refer you others, it can only be due to a lack of strategy.
Where is the Money?
Great strategy is ultimately measured on the bottom line. Inconsistent or inadequate cash flow is the surest sign of a lack of strategy.
WHAT IS STRATEGY?
Strategy is a choice of complementary activities that you do better than, or different
from competitors, and an acceptance of the tradeoffs.
That may sound simple, but there's a lot to unpack:
CHOICE
We envision a business landscape where every entrepreneur and leader maximizes their potential, driving unprecedented growth and innovation. Our vision is to be the catalyst for positive change, fostering a thriving community of empowered individuals and
COMPLEMENTARY
We envision a business landscape where every entrepreneur and leader maximizes their potential, driving unprecedented growth and innovation. Our vision is to be the catalyst for positive change, fostering a thriving community of empowered individuals and businesses.
BETTER OR DIFFERENT
Our mission is to provide tailored coaching solutions that transcend traditional boundaries. We are committed to guiding you through a journey of self-discovery and skill enhancement, unlocking your full potential. By igniting tangible results, we aim to reshape the future of your business.
ACCEPTANCE OF TRADEOFFS
Our mission is to provide tailored coaching solutions that transcend traditional boundaries. We are committed to guiding you through a journey of self-discovery and skill enhancement, unlocking your full potential. By igniting tangible results, we aim to reshape the future of your business.
THE ACTIONMAP PROCESS
WEEK 1 - Clarify Your Lifetime Goals!
What else makes the hard work worthwhile? Whether you want to be able to retire someday, keep working, build a lake house, pay for colleges, or just accumulate a sum of capital, it's critical that this become ingrained.
WEEK 2 - Value Proposition / Ideal Client
There's more than a little trial and error here, which is why these vital topics share a week. Identify why your clients will find you irresistible (your Value Proposition) and exactly who they are (your Ideal Client.)
Week 3 & 4- Critical Cores
This is where your strategy lives, and where the key elements of mastery will lead to your ultimate differentiation. Created by David Shepherd, you'll choose the five domains you must master, drawn from your own instincts and the archives of hundreds of others.
WEEK 5 - Identify the Gaps
The challenge is that you won't already be a master of the Critical Cores that make up your strategy. No worries...no one is. So, whether it's marketing, technology, hiring, procuring or any other domain, here you'll identify exactly what you must do to overcome any shortfalls.
WEEK 6 - Now, It's Time to Take Action!
We call it an ActionMap for a reason—once you understand the gaps you must fill, you'll create five or more Action Items to get started on each. With five Critical Cores, and five Gaps, and five Action Items per Gap, this gives you the 25 most important daily actions you can take in order to achieve your highest goals!
Get Notified When Groups Form
130
COACHING CLIENTS
4300
CONFERENCE ATTENDEES
1200000
$$$ INDIVIDUAL ACTIONMAPS
EACH WEEK YOU'LL...
Weekly Group Coaching
- Join the live video calls and get direct feedback from David Shepherd and fellow cohort members
- Compare your growing strategy to those that other designers are building
- Make modifications and prepare to move ahead.
Do the Exercises
- Powerful Weekly Assessments and Questions to Answer
- Trial and Error Exercises to Find Your Ideal Solutions
- Decisions to Paste Into Your Personal ActionMap Template
Enjoy Exclusive Access
- Where helpful, David will provide ActionMap Group Members with supplemental videos and materials.
- You may also email David with your personal concerns and questions during the course.
- Practical application in real-life scenarios
WHAT OUR CLIENTS SAY
"Literally like turning a light switch on. I had the basic skills and knowledge, but it took the ActionMaps Process to help me put them into a coherent strategy that simplified and focused every other thing my firm does."
Amanda Martin
Interior Designer
The worst part of the ActionMap process is coming to accept the tradeoffs, those things that one simply doesn't have the bandwidth for right now. But I have to admit, giving up some pipe dreams sent the growth of my core business soaring!
Stefan Johnson
Interior Designer
Are you kidding me? An incredible process (and even fun!) direct access to the mind of David Shepherd, and feedback from supporting cohort members... This is the best investment I've ever made in my firm...and in myself!
Melissa May
Interior Designer
FAQ
How is the Program Delivered?
When do groups meet and for how long?
What if I have to miss a group meeting?
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GET NOTIFIED
For more information on upcoming ActionMaps groups and informational webinars, please submit this form.
